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Risks and Rewards of Social Media for Human Resources Professionals

Social media tools promise rewards at the same time they threaten risk for human resources professionals. And, like the rest...

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Anatomy of a Corporate B2B Video Project

One of the most recent projects for Social Syntax was to create a video around a mobile version of an...

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Social Business has miles to go to catch Social Media

While the term “Social Business” has been applied by many consultancies and in online conversations about the application of Web...

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Twitter Engagement on the Rise: Americans Spend 2+ Hours/Month on Twitter

Although the number of monthly visitors to the microblogging site, Twitter, has fallen 14% over last year, according to Experian,...

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Facebook trumped Super Bowl ads, but marketing integration is the key

An interesting stat on a Socialnomics video update notes that “the Ford Explorer launch on Facebook generated more traffic than...

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Social media _______: are you a manager, marketer or…?

I just spent the day at The Art of Marketing conference in Chicago listening to a completely wonderful lineup of...

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Social Media Strategy Session for Professional Association Volunteers: Part I

Professional volunteer associations over the last decade have experienced so much change due to the changes in technology and social...

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#fail NBC coverage of Olympics and social media backlash

The Media Channel NBC due to its lackluster olympics coverage has brought together the world and exposed a new side...

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Case Study: The Marriage of CRM and Social Data

Has the time come for enterprise CRM to tie the knot with social media? In organizations the merging of social...

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What is Social Recruiting?

Social media for the general public is well known, and everyone is using Facebook, LinkedIn and Twitter to network and...

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Risks and Rewards of Social Media for Human Resources Professionals

Social media tools promise rewards at the same time they threaten risk for human resources professionals. And, like the rest of us, they struggle with the fire hose of new tools  and approaches that...

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Anatomy of a Corporate B2B Video Project

One of the most recent projects for Social Syntax was to create a video around a mobile version of an application built by one of the other SPR Companies business units. We were given a tight deadline...

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Social Business has miles to go to catch Social Media

While the term “Social Business” has been applied by many consultancies and in online conversations about the application of Web 2.0 concepts to businesses, the term really hasn’t caught on with hiring...

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Twitter Engagement on the Rise: Americans Spend 2+ Hours/Month on Twitter

Although the number of monthly visitors to the microblogging site, Twitter, has fallen 14{e687baaf48fa2ca637c17bb22051ce9aecb92ccd4945200ce42671fd868d8aba} over last year, according to Experian,...

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Facebook trumped Super Bowl ads, but marketing integration is the key

An interesting stat on a Socialnomics video update notes that “the Ford Explorer launch on Facebook generated more traffic than a Super Bowl ad” Erik Qualman for many years now has documented the...

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Social media _______: are you a manager, marketer or…?

I just spent the day at The Art of Marketing conference in Chicago listening to a completely wonderful lineup of speakers whose ideas and approaches I respect immensely. One of the speakers, Keith...

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Social Media Strategy Session for Professional Association Volunteers: Part I

Professional volunteer associations over the last decade have experienced so much change due to the changes in technology and social media. If you are a board member of a volunteer association the...

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#fail NBC coverage of Olympics and social media backlash

The Media Channel NBC due to its lackluster olympics coverage has brought together the world and exposed a new side of social media that we will most likely see more and more of in the future. The...

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Case Study: The Marriage of CRM and Social Data

Has the time come for enterprise CRM to tie the knot with social media? In organizations the merging of social media data and a business’s CRM systems is something many have talked about but few really...

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What is Social Recruiting?

Social media for the general public is well known, and everyone is using Facebook, LinkedIn and Twitter to network and catch up with friends. One thing to keep in mind is that what you post on you...

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